WNU is all about simplicity - paired back, laid back, timeless, effortless shirts - just like the woman who wears them. Our shirts are not about trends or fleeting style moments, but about a wardrobe essential in which to live a life. We started WNU to create the perfect everyday shirt. We're female-founded, independently operated since 2017. WNU was inspired by men’s tailoring, and perfectly adjusted for women, the button-downs had to be sustainably sourced and stand the test of time.