Our goal at Lalam is to make unique pieces from Morocco accessible to a community that welcomes diverse taste whilst also embracing their cultural context. Morocco’s rich cultural identity was influence by post colonial ideologies that are still practised today and inspired the development of a variety of exceptional goods that are sold in the Souks. Souks are the traditional marketplaces of Morocco’s cities, which carry a sheer wealth of energy under austere brick archways and high pink walls. Amongst the winding alleys, you get lost on your own adventure, all the while capturing memories of a sensory overload — It is a place that can never quite be explained until visited.
The Souks vendors have suffered during the Pandemic, and therefore Lalam is dedicated to keeping independent Souk stores thriving by establishing agreements to give a fair amount of profit back to shop owners so they can continue to flourish, design & produce exclusive pieces in the future.
The pieces of Lalam carry a story and can help express your bodacious taste while supporting the rich culture of Morocco.